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What Is the Value of PADI Club?

Have you capitalized on your free PADI Club Pro membership yet? PADI Club is the world’s largest diver community, inspiring adventure and blue planet connection with exclusive benefits and access to insider savings.

Club gives PADI Pros exposure to industry experts, travel rewards, and valuable tools you can leverage for personal development, new diver acquisition and improved diver retention. More than 55,000 Pros have become Club members in the first 5 months of the program, here’s why:

Dive Travel and Equipment Promotion

A FREE, annual Scuba Diving magazine subscription keeps divers connected through dive travel inspiration, gear reviews, expert scuba tips and marine wildlife features. Generate buzz and fill your spots for upcoming dive trips with SDM articles featuring your trip destinations and marine wildlife. In the 2022 Club member survey, 88% of the respondents said they had taken advantage of their FREE SDM subscription, making this the highest-ranking Club benefit.

Find SDM gear reviews that promote your equipment lines or use Club partner gear specials to generate equipment sales in your shop. For example, SeaLife is giving away a FREE mini SD 900 handheld dive light with the purchase of certain camera sets. To qualify for the freebie, Club members must purchase their equipment from a PADI dive shop. New partner specials are added regularly.

Risk Management and Diver Safety Tools

Promoting diver safety is always a win. Stay top of mind by highlighting the FREE DAN® Prepared Diver course in your marketing communication. DAN® Prepared Diver eLearning course educates divers about the main triggers of dive accidents and how to avoid them. 

Plus, it gives you one more reason to reach out to your dive audience with something new. Additionally, the NEW 2023 suite of DAN® benefits is available to all Club members:

Digital access to Alert Diver magazine
24/7 emergency hotline
Medical information line
Safety seminars and Club-exclusive webinars
Return to Diving Safely Program
DAN Smart Guides
Dive medical reference books, case summaries and quizzes
Giant Stride for new divers

Relationship Building

Host a social event at your shop to bring ocean enthusiasts together and generate excitement around diving. Club’s Celebrity Guest Speaker Series is a monthly live webinar featuring scientists, conservationists, explorers and filmmakers who are making an impact on our ocean world. Panelists discuss ocean-related topics in a virtual setting, often featuring video and images to color the conversation for the live audience. PADI Instructor Zigmund Jess Cid shared this insight about Speaker Series: “It’s inspiring me to be a better diver and educator knowing those awesome speakers existed and where they’re coming from.”

Club’s Speaker Series is a built-in event opportunity and an interactive platform for you to meet celebrity guests and ask them your questions. You and your diver audience won’t want to miss their stories of discovery and expedition…The featured guests and topics will have everyone itching to get in the water!

PADI 2022 Elite Instructor Jorge Flores noted, “Each benefit in the membership has its target, and for me, the savings and educational seminars are the most valuable part­s. Whenever I have time, I try to learn by listening to other points of view and experiences.”

Diver Engagement

Club offers additional resources to help divers stay connected in and out of the water. Join our Meetup Group to learn about in-person and virtual gatherings around the globe. It’s one more opportunity to meet fellow Club members and share dive experiences together.

Ocean Conservation and Wildlife Protection

Did you know 5% of every Club membership is donated to PADI AWARE Foundation for global ocean conservation and marine animal protection?

Club also integrates Dive Against Debris events into its annual members’ dive trip. This month, Club will host the first-ever Dive Against Debris event in Belize. No one is better skilled to tackle debris than PADI divers. Club promotes conservation awareness and ocean stewardship, which bodes well for our Blue Planet and supports the PADI mission to Seek Adventure. Save The OceanSM.

Based on the information I gather reading the magazines and listening to speakers, I use them not only to entice my divers to dive more, but to also help them understand the value of being a Scuba Diver to protect the oceans we love. –PADI Elite Instructor Zigmund Jess Cid

Exclusive Event Invitations

This summer, PADI hosted a DAN® Safety Seminar for PADI Club members and dive instructors at PADI’s Rancho Santa Margarita headquarters. There were presentations by PADI/DAN Instructors, live demonstrations with hands-on rescue and safety rotations, and a keynote address by VP of DAN Safety Services, Francois Burman, Pr. Eng., M.Sc.: “Diving Equipment Failures: Did your equipment fail or did you fail your equipment?” Pro and Club members connected with fellow divers, enhanced their dive safety knowledge, enjoyed lunch, and took home some swag!

Once a year, PADI Club hosts an annual dive trip to a world-class dive destination. Join PADI Club for this year’s bucket list dive trip to Great Blue Hole and Turneffe Atoll in Ambergris Caye, Belize from July 29th – August 5th. Look for more invitations to events like these.

NEW Membership Benefits

The list of new benefits and rewards is always expanding. New this month, get your FREE 3-month subscription to GoPro’s Quik video editing app. From Apple, “The Quik app picks your best shots, syncs them to music, adds cinematic transitions, and creates a shareable video.” Edit your dive videos on the boat ride back to shore, then upload these marketing assets to your website and social media accounts.

Ongoing travel benefits also include the following:

AMEX card holders can earn Uber cash while traveling for Uber eats or rides in the US.
Earn Marriott Bonvoy points for every trip taken on your PADI Club profile and redeem for free hotel nights, discounted rates, on-property dining, and more.

How to Enroll in PADI Club  

Log into the PADI Pros’ Site and click on the “PADI Club” link in the menu. Once you are logged in, you can view the benefits and redeem any that interest you. Your complimentary access to PADI Club will last for 12 months and will renew when you next renew your PADI Membership. 

Please note: Scuba Diving magazine and Club related communications are currently available in English-only. A limited number of Club benefits are only available in the United States. Discounts on eLearning courses are for consumer purchases only.  

Related Reading

Experience & Risk (DAN.org)
PADI Club: Good for Divers. Good for Business.
Grow Customer Lifetime Value with PADI Club
PADI Club Now Available as a Benefit of Pro Membership

The post What Is the Value of PADI Club? appeared first on PADI Pros.

Marketing, AWARE, conservation, DAN, PADI ClubPADI Pros

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