If you have created your TikTok business account and are ready to start publishing fun and engaging content to your feed, the question you may have is: ‘Where do I start?’ We’ve put together a simple step-by-step guide to help you along the way and teach you how to create and publish your first TikTok.
If you haven’t set up your TikTok account and would like some further information about the platform, we highly recommend viewing PADI’s ‘Introduction to TikTok and Instagram Reels’ webinar and reading the ‘5 Things You Need to Know about TikTok’ blog.
How to Record Your First TikTok
Utilise TikTok’s Video Editing Tools
Start Recording
How to Upload Your Own Video
How to Edit Your Own Video
Add Sounds to Your Video
TikTok users can either use sounds or original audio in their videos.
Sounds refer to the music that you can choose from TikTok’s library.
Original Audio refers to music created by the user such as voice overs or the actual sound from your uploaded clip.
Publish Your Edited Videos
Now that you’ve created and edited your video, it’s time to publish it to your TikTok page! Before you press that big, red, post button, there are a couple of steps to follow:
- Add a concise and engaging caption for your video. The ideal TikTok caption should be short and complementary to the video you’re sharing.
- Include relevant and trending hashtags in your captions.
- Set who can see your video and if users can Duet or Stitch your clip. Duets allow users to take another person’s video and add to it, while Stitch allows users to trim and edit other user’s video clips into their own.
With your caption and hashtags locked down, as well as having decided who can view your clip, it is time for you to either draft or publish your clip. By tapping draft, your video will not be published but will be saved for you to edit at a later date in your drafts on your profile. If you tap ‘Post’ your video will be uploaded to your profile and released into the TikTok ecosystem.
For additional information about the features on TikTok, you can view PADI’s ‘Introduction to TikTok and Instagram Reels’ webinar and read ‘5 Things You Need to know About TikTok’ blog. For additional information or assistance with any of these digital marketing tools, please contact PADI Marketing directly or view the PADI Marketing Support Resources.
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