The COVID-19 pandemic has served as a catalyst for dramatically changing the way people around the world undertake their education. Whilst the shift to digital learning was already well underway before 2020, the pandemic has fast-tracked the adoption with much of the global population turning to their digital devices for remote learning.
In the scuba diving industry, PADI eLearning has been the leading digital learning since its launch in 2007 with the PADI Open Water Diver Course Online. PADI eLearning has since grown to offer 20+ PADI eLearning courses in a variety of global languages. In July 2020, to cater to consumers around the world who were unable to travel but still looking to learn or continue their dive education, dozens of PADI eLearning Specialty courses were added to the platform to make a comprehensive library of PADI’s most popular courses.
By offering PADI eLearning through your dive shop, you’re giving potential customers the option to seek adventure and start learning with you from the comfort of home – or a beach, boat or resort – if they so choose. When they select their PADI eLearning course they will need to affiliate with a dive shop and with that affiliation, the dive shop will earn revenue.
We understand that finding the time to create beautiful promotional assets and market PADI eLearning through your dive shop can sometimes be difficult, so we’ve made it easy for you to get started with a brand new PADI eLearning Marketing Toolkit! Available in 12 languages.
In the PADI eLearning Marketing Toolkit, you will find information and resources on:
- How to use the toolkit
- How to utilize PADI eLearning
- How to set up PADI eLearning affiliation
- PADI brand guidelines
- PADI eLearning promotion assets such as social media posts, social media stories, web banners, email header images and email copy. All fully customizable for your dive shop.
- PADI eLearning courses and lifestyle image library
- Additional PADI resources such as logo files and links to recent marketing webinars and blogs.
The PADI eLearning promotional assets in the toolkit can be easily accessed and customized with your dive shop logo via Canva, a free graphic design platform that we guarantee you will find useful.
PADI Marketing teams are available to help you use the PADI eLearning marketing toolkit if you have any questions of challenges, so please don’t hesitate to contact your regional team via the below.
- PADI Americas: marketing1@padi.com
- PADI Asia Pacific: marketing@padi.com.au
- PADI Europe, Middle East and Africa: marketing.emea@padi.com
The post New PADI eLearning® Marketing Toolkit Now Available appeared first on PADI Pros.
Business of Diving / Business Support, PADI eLearningPADI Pros
