Get ready to fill your PADI® Divemaster courses with the new PADI Divemaster Marketing Toolkit. Available now, this toolkit has everything you need to create and launch a professional Divemaster acquisition campaign. The introduction of this toolkit also precedes the launch of the Become a PADI Divemaster global marketing campaign to inspire more people to join the ranks of PADI Pro.
The campaign messages in this kit focus on three primary motivations to become a PADI Divemaster. Promote all three messages across your channels to cast a wider net and inspire more divers to enroll in your PADI Divemaster courses:
- Dive Like A Pro: 65 percent of divers surveyed say they earned their PADI Divemaster rating to gain more dive experience. Appeal to divers seeking a personal challenge and wanting to increase their knowledge and skill set by promoting Dive Like a Pro marketing messages.
- Live the Dream: What diver doesn’t dream of living the dive lifestyle? Whether that dream is living abroad full time at a dive resort or part time assisting locally on the weekends, let your divers know their dreams can be a reality through your PADI Divemaster program.
- Lead Adventure: Many divers become PADI Divemasters because they love to mentor others and want to help people achieve their dreams of underwater adventure and exploration. After all, who doesn’t want to Lead Adventure?
Created in Canva, the PADI Divemaster Marketing Toolkit is fully customizable, so you can personalize all of the marketing assets to reflect your local diving, your team and your business.
Inside the PADI Divemaster Marketing Toolkit, you will find:
- the campaign overview and motivations for becoming a PADI Divemaster.
- tips on preparing for your campaign launch.
- Divemaster campaign marketing assets, including social media posts and stories, email headers and content, and website banners and templates.
- the PADI Lead Adventure video that you can download and share on your channels.
- a complete image library to help support your campaign efforts.
- a robust “Resources” page filled with tips on how to customize the content using Canva, how to create engaging social, email and web content, marketing tips, plus a new Divemaster acquisition webinar series.
You’ll also find the updated Become a PADI Pro presentation and supporting tools. Formerly called PADI Pro Nights, the Become a PADI Pro presentation and guidelines include everything you need to set up and host a successful Pro acquisition event.
Available in 13 languages, the PADI Divemaster Toolkit is yet another benefit offered to all PADI Members.
To learn more about the PADI Divemaster Marketing Toolkit and how you can leverage it to grow your Divemaster course enrollment, watch this overview webinar:
- PADI Americas – Register Now
- PADI Asia Pacific – Register Now
- PADI Europe, Middle East and Africa – Register Now
PADI Marketing teams are also available to assist you. If you have any questions, reach out to your regional PADI Marketing team:
- PADI Americas: marketing1@padi.com
- PADI Asia Pacific: marketing@padi.com.au
- PADI Europe, Middle East and Africa: emea@padi.com
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