Growing Demand for PADI® Pros Means Growing Demand for Pro Certification

As a PADI Retail or Resort operator, you may be using the PADI Job Board to help find the perfect candidate to fill an open position (and, if you’re not, you should be because the Job Board averages nearly 90,000 page views each month). But are you also using it to fill your professional-level courses? With new dive jobs posted daily, promoting the hundreds of opportunities available for PADI Pros makes good sense to help convince your divers to go pro.

Live the Life of a PADI Pro Anywhere in the World

If you haven’t visited the PADI Job Board lately, it’s worth taking a few moments to see what’s posted now. At the time of this writing, there were more than 675 job openings for pros in locations across the globe. And while there are many full-time positions abroad, there are also quite a few opportunities for those who wish to teach or assist as a side hustle and for those seeking pro internships.

Leveraging the Job Board in your PADI Divemaster, Assistant Instructor, and Instructor promotions can help you sell through the “Why PADI Pro” value proposition. It clearly shows the opportunity and the demand for not just dive pros, but for PADI Professionals.

How to Make the Job Board Work for You

To use the PADI Job Board to help you fill your courses, you’ll want to integrate it strategically across your marketing channels – particularly in messages promoting your Divemaster, Assistant Instructor, and Instructor courses. While reviewing job details such as the hiring dive operation or key contacts can only be viewed when logged in as a PADI Member, your divers can still see high-level information about each post, including the position available and location. Here are a few ideas of how you can integrate Job Board activity in your pro acquisition marketing strategy:

Tease job opportunities on your promotional channels, including blog posts, emails, and social posts. Consider highlighting a few job posts once a month (select a few recent ones each month that you love). Don’t forget to include a call-to-action to become a PADI Pro and link content to your professional courses landing page.
Ad the Job Board link to your website’s professional-level course pages and invite visitors to check out all of the “reasons” to become a PADI Pro.
Set up a computer or tablet on your showroom floor and in your classroom and pre-load the Job Board in a browser. Add signage such as, “PADI Pros Wanted Worldwide – ask us how to get started!”
Incorporate the Job Board in your Become a PADI Pro events and webinars to ensure attendees know about the endless possibilities available to dive professionals. (Note: you can find the Become a PADI Pro presentation in the Pros’ Site Marketing Hub.)
Offer pro-level course internships and post to the Job Board using the “internship” tag to make it easier for visitors to find your program offerings.

Leveraging the PADI Job Board to paint the picture of what it is like to be a PADI Pro can help support the value proposition of your professional-level courses. And now is the time to do it because demand for PADI Pros is growing at an unprecedented rate. Be sure to integrate the Job Board in your pro acquisition promotions using the new PADI Pro Acquisition Marketing Toolkit and watch your course enrollment grow!

The post How to Leverage the PADI Job Board to Fill Pro Courses appeared first on PADI Pros.

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