In many countries, there are no specific regulations for first-aid requirements, such as those found in Europe, the Americas and Australia. This can present challenges when trying to promote EFR® training in these areas. But the fact that EFR is globally recognized and written to current first-aid guidelines can be used to give your courses’ credibility in these marketplaces.

Many of these areas attract international business, and as such have branches of these businesses in the country, such as hotels, international schools, the airline industry, and so on. Using the list of EFR’s recognition by accrediting organizations globally demonstrates the strength of the EFR brand and the credibility of its programs globally.

A good way to demonstrate this is by offering compressions-only CPR training sessions (outlined in 4Q 2014) to potential customers.

In India, for example, EFR Instructors have been using this approach to introduce EFR training into local businesses. They do this by offering compressions-only CPR introductory training sessions in a local community skill park, local colleges and to local authorities.

Promoting EFR in regions that do not have local regulations for first-aid requirements may present challenges – there’s an upside, too: with no particular standards to be met, instructors won’t be “bogged” down by things like minimum hours taught (vs. performance-based) – but these can be overcome by using EFR’s international accreditation to demonstrate the professionalism and quality of the training you offer, as more and more businesses in these regions are seeking professional training that follows international standards.

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