We’re happy to announce that PADI® and Klook, Asia’s leading travel and experiences platform, have recently entered into a worldwide partnership that will see diving products from PADI Dive Shops listing their courses, dive trips and other water activities on PADI Adventures globally integrated on Klook’s platform.
Klook is currently the only OTA in Asia Pacific offering PADI diving products on their platform. Consumers can now book diving experiences in Indonesia, Thailand, Malaysia, the Philippines, Japan, Korea, China and Singapore on the Klook platform, with more destinations to come online in the following months.
Every year, about one million people go through the lengthy, detailed and technical process of planning a dive trip to get PADI Open Water Diver certified – from selecting the perfect dive site and haggling for dive packages to coordinating travel and no-fly times. The integration of diving products on Klook’s platform through API will help shorten a booking journey that could have taken days to just under 5 minutes. Consumers will be able to easily compare prices, check availability, read reviews, book and receive immediate confirmation – in a seamless way on one platform.
“Joining forces with Klook is set to simplify the journey to becoming a certified PADI scuba diver,” says Manuel Kraemer, Vice President of Business Development for PADI Worldwide. “With 6,600 PADI Dive Centers and Resorts in 184 countries worldwide and with more than 7,200 products already bookable online on PADI.com, our collaboration is poised for an exciting expansion. As we progress, this extensive and increasing selection will become available for booking on Asia’s leading booking platform. Today, on Klook, you can seek adventure and save the ocean at nearly any holiday destination around the world.”
With a willingness to spend more on experiences, specifically nature and outdoor activities, young Asian travelers will want to make the most of their vacation and seek to include experiences, like scuba diving ,into their plans. In 2023, China, Japan and Korea recorded the highest number of new PADI certified divers in Asia. In 2024, the Asia Pacific diving tourism industry is set to not only fully recover but exceed the market size in 2019, and as demand continues to grow, the region’s revenue is expected to grow at a compound annual growth rate of 12.2% from 2022 to 2030.[1]
Chuan Sheng (C.S.) Soong, VP, Corporate Development, Klook, said, “We’re excited to announce this strategic partnership with PADI, and to bring greater access with a seamless booking experience to the diving community. There is tremendous enthusiasm and dedication for diving across Asia Pacific, and we want to bring more joy to this community with our platform. At Klook, we continue to expand our offerings to create more exciting, unique and holistic experiences for our customers. This presents the perfect opportunity to inspire a completely new segment of travelers to the captivating beauty of the underwater world.”
PADI Members – If you haven’t already listed your courses, diving products or snorkeling trips on PADI Adventures, now is the perfect time to do so. Join us in this exciting journey as we continue to dive deeper into the world of Adventures, attracting more and more non-divers and occasional divers to take the plunge, discover the beauty of our ocean and complete concrete actions to protect it, by booking online with YOUR dive business.
[1] Diving Tourism Market Size & Trends, Grand View Research
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