The PADI® Marketing Hub is PADI Members’ go-to resource for marketing tools, business support, how-to webinars and image assets, helping Members to quickly and easily create professional marketing campaign assets to capture the attention of target audiences and fill your courses.
Accessible via the PADI Pros’ Site main navigation under “Marketing”, the Marketing Hub is an ever-evolving, exclusive benefit of PADI membership.
What’s in the PADI Marketing Hub?
If you’re new to the PADI Marketing Hub, take the time to explore the various sections of the Hub to familiarize yourself with its robust marketing assets, tools and tutorials. If you haven’t visited in a while, be sure to check out what’s new as the content is constantly growing throughout the year. Here’s an overview of what you’ll find inside:
Marketing Campaign Toolkits
PADI Marketing Campaign toolkits are your one-stop-shop for accessing and creating professionally designed promotional assets specific to a course level or initiative. For example, if you want to grow your entry-level course enrollment, the Diver Acquisition: Live Unfiltered toolkit can help you quickly get started with assets available in 14 languages. The toolkits include social media, email, and digital advertising templates that are fully customizable using your own Canva account. You’ll also find links to supporting image and video libraries, along with how-to tutorials and tips for creating your own campaigns. Recent Marketing Toolkit additions include PADI Club, PADI AWARETM 10 Tips to Save the Ocean, PADI TecRec® and Adaptive Diver. These sit alongside evergreen campaigns to help you fill your entry-level, continuing education and professional development courses.
Precision Marketing Resources
The Precision Marketing section includes tools and resources to help maximize your impact across your chosen marketing channels. Here you’ll find best practices and checklists for improving your website traffic, developing email campaigns, creating a blog, increasing social media engagement, and more. Created by experience PADI marketing staff, the Precision Marketing Resources help you take the guesswork out of multi-channel marketing.
Webinars & Events
You’re most likely familiar with the broad range of PADI webinars and events that take place across the globe each year covering training updates, business and marketing tips, quality and risk management recommendations and requirements, and more. If you ever missed a webinar or event that you wanted to attend, don worry as oftentimes recordings can be found in this section and are accessible at your convenience.
Image & Video Assets
Just as its name implies, the Image & Video Assets section of the Marketing Hub includes exclusive access to a wide range of images and videos to help bring your promotions to life. You’ll also find an assortment of PADI logos which you are licensed to use as a current PADI Member, along with a variety of posters to print and display in your dive store.
New Additions
New Course Posters – Within the “Image & Video Assets” section is the new category of “Course Posters”. Click here to access designs that can be used for print or online, and available in both A2 and A3 sizes. There is a poster for each of the PADI recreational courses (including Specialties), as well as Divemaster, Open Water Scuba Instructor, Mermaid Diver and Freediver . In addition, there are also warm and cold-water versions of each design, which enable members to showcase their course offerings regardless of location.
New Rescue and Divemaster Videos: The second addition also sits in the “Image & Video Assets” section and can be found under Videos. Scroll down and you will find “Training Videos”, home to the new “How to Teach” Rescue Diver and Divemaster video series. Created by the PADI Instructor Development team, each playlist reviews how to conduct each course, provides guidance and information on where to find supporting resources, and includes “how to teach” skills demonstrations. Both new and experienced instructors will find the content in both video series beneficial when preparing to teach these courses.
The PADI Marketing Hub is an exclusive benefit of PADI Membership and your one-stop-shop for creating professionally designed campaigns and accessing informative resources to help fill your courses. For more information, contact your PADI Regional Training Consultant.
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