PADI Club is the world’s largest community of scuba divers. Club members dive more, buy more gear and take more continuing education courses than their non-Club peers*. Now, you will be able to sell a PADI Club membership with the same easy process as selling an eLearning course through ‘Courses and Programs’ on the PADI Products page. Earn additional revenue and utilize Club’s consistent marketing efforts to get more people through your doors and keep their dive journey active.

With this new program, Club members will be automatically affiliated with your business and will see that affiliation in their emails, on their benefits dashboard, and printed on the mailing label of their copy of Scuba Diving magazine – all constant reminders that their dive experience goes through your business. Take advantage of the Open Water Diver/Club bundle and help your new divers save on future courses and remain active all year long.

See our ‘How to Sell PADI Club’ document to learn how to organically upsell Club to your customers.

Scuba Diving Magazine

Are you interested in sharing Scuba Diving magazine with your customers to show them just part of the value of a Club membership? The magazine is one of the most popular and recognizable benefits of being a Club member. Our editorial and design teams work hard to make sure we have a vibrant, informative product to share with the scuba diving audience. If you’d like to take part, here’s what you would get:

20 copies of Scuba Diving magazine per issue.
50 copies of our “Join Club” handout that includes your custom affiliate QR code, so if they sign up for Club when they leave your store, you get the credit.

In addition, all PADI Dive Centers will have access to our Club Sales Kit:

Marketing Toolkit
FAQs for Affiliate Links and Wholesale Club Products
Benefits Overview
‘How to Sell Club’ info sheet
Club Member Snapshot infographic
Printable Benefits Brochure
Customized QR code upon request

If you want to take part in this program, please contact our Club Operations team at cluboperations@padi.com for more details.

Why PADI Club?

Club provides ongoing inspiration and incentives to keep divers returning to PADI Dive Centers and Resorts for more training, gear and experiences. In the most recent Club member survey, members ranked their top four benefits: annual subscription to Scuba Diving® magazine, eLearning course savings, the free PADI ReActivate® Refresher, and Club Speaker Series events.

PADI Club can help give your continuing education programs a healthy enrollment boost. Members redeem their 20% eLearning course savings during purchase at PADI.com. You get more continuing education sales and still enjoy your full eLearning revenue share.

The FREE online PADI ReActivate® Refresher helps Club members renew their dive skills and expand their dive safety knowledge online, then connect with their dive center or resort and instructor for in-water skill review.

In the live monthly Club Speaker Series webinar, panelists discuss ocean-related topics in a virtual setting, connecting divers even when they can’t get in the water. Host a social event to bring ocean enthusiasts together and cultivate excitement around diving.

*Data from a 2023 Scuba Diving magazine reader survey

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Product Updates, affiliate program, Marketing Toolkit, PADI Club, scuba divingPADI Pros