In the world of vacation planning, the competition for holidaymakers’ attention is fierce. Not everyone is ready to dedicate half of their precious vacation time to trying a new experience, no matter how thrilling it might be. For PADI Dive Store it becomes then crucial to adapt and diversify their offerings to meet the varied interests and time constraints of potential customers. This strategy not only has the power to boost the appeal of scuba diving but also entices vacationers to choose diving as a must-do activity during their holiday time. 

Why it is important to act now?

When you list your courses and activities on PADI Adventures, you do not only enhance the exposure of your operations for consumers browsing PADI.com and PADI Travel, but also to a large audience of non-divers and occasional divers who book their activities online on other platforms. 

Via the current exciting partnerships with Klook, Decathlon and Edelweiss, your products are also made available to a large audience of non-divers and occasional divers that you have the opportunity to call “your customers” by simply uploading your listing on PADI Adventures. 

Making your activities available on external platforms presents an excellent opportunity for new divers’ acquisition. To be successful, it is crucial to list online products that are in high demand in your specific location. The good news is that PADI dive shops can benefit from PADI’s insights through traffic analysis and the time spent on product pages. This information allows dive shops to identify which products have the highest potential to be booked, ensuring they focus on the most sought-after activities. 

Understanding the Holidaymaker’s Mindset 

Holidaymakers, especially those who are not necessarily committed to try or practice scuba diving, often browse online for “things to do” during their average one-week vacation. These travellers often seek diverse experiences and want to maximize their time engaging in multiple activities. To attract these potential divers, it’s essential to present online enticing and accessible diving courses and experiences that cater to their initial preferences.  

TARGET & VARIETY 

How can you diversify your listed course to inspire more holidaymakers to visit your dive center? Take advantage of PADI business knowledge and insights and be smart with what you offer depending on your location. 

Beach Destinations: For PADI dive stores located in beach destinations, the following beginner courses can significantly boost your booking revenue. Make sure you list these courses on PADI Adventures: 

Scuba Diver course 
Open Water Diver Referral course Part 2 (Open Water Dives) 
Discover Scuba Diving (DSD)  
Open Water Diver course 

Domestic Locations: PADI stores that are not located in predominantly holiday destinations have great chances of attracting non-divers by listing online the Open Water Diver Referral course Part 1 (Theory and Pool) and the full Open Water Diver course. These options allow them to start their diving journey at their convenience and complete the certification process either at home or on their next vacation. 

FLEXIBILITY 

Give customers flexibility by offering both PADI Open Water Diver Referral course and PADI Scuba Diver Course options. 

The Open Water Diver Referral course excels in three key areas: flexibility, comprehensive training, and full certification, making it a valuable tool for maximizing vacation time.  

The Scuba Diver course can be an excellent tool for attracting new customers, offering a shorter, accessible entry point that fits perfectly into their vacation plans. This introductory course can capture their interest and set the stage for future dive training, with the option to upgrade to the full Open Water Diver certification. 

Providing flexible course options encourages customers to return to your dive center for further training. Students who complete the Scuba Diver Course often come back to upgrade to the full Open Water Diver certification, fostering long-term relationships and returning business. 

DIVING IS EASY! 

For customers who are not highly committed to scuba diving, it is always a good idea to emphasize that diving is easy, doesn’t require any previous experience, includes professional guidance and may be experienced via a wide range of courses with different durations. 

For these customers it is crucial to perceive that virtually anyone above 10 years old can quickly and safely get to know what diving is about.  Offering a quick online booking experience with instant confirmation on PADI Adventures, is an additional lever to communicate that diving is an accessible activity, similar to many others that can be experienced for the first time during one’s free time, either on holiday or at their home location. 

By being smart with how you market your beginner diver courses and offering a range of flexible options, you can attract a broader audience and turn more holidaymakers into your divers. The key is to provide convenient and engaging options and make the booking process as seamless as possible. Ultimately, the goal is to get more people to walk the doors of your dive center, ready to discover the underwater world with YOU. 

Get into it today! Our PADI Adventures Team is available for 1:1 Business Support in English, Spanish, Arabic and Italian. Email the team at padiadventures@padi.com.

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Business Support, Travel, Business support, New diver aquisition, Open Water Diver, open water diver referral, PADIAdventures, paditravel, scuba diverPADI Pros