2025 is set to be a year of diving excitement thanks to the new Advanced Open Water Diver Challenge and Rescue Diver Challenge as well as the return of the Master Scuba Diver Challenge for consumers. These consumer-focused challenges are strategically designed to fill your continuing education dive courses and boost total certifications. The Advanced Open Water Diver Challenge will take place in March and April, while the Rescue Diver Challenge will occur in May and June and the consumer-facing Master Scuba Diver Challenge will return for June to October.

The Consumer Continuing Education Challenges for 2025

Building on the success of the 2024 Master Scuba Diver Challenge for consumers, these complementary initiatives are being introduced to inspire divers to advance their skills. Here’s a quick overview of the new and upcoming campaigns:

Advanced Open Water Diver Challenge (March–April)

Divers will be able to enter the Challenge throughout the month of March by filling out a form on the padi.com website. This will gain them one entry to the competition. They can then work to complete their Advanced Open Water Diver certification by the end of April to earn even more chances to win the grand prize

Grand Prize: A gear bag, wetsuit, mask, fins and snorkel of choice from Fourth Element as well as a PADI Rescue Diver course.

Rescue Diver Challenge (May–June)

Using the same entry mechanism as the Advanced Open Water Diver Challenge, the Rescue Diver Challenge will be open for entry in May, participants must complete their Rescue Diver and Emergency First Response (EFR) certifications by the end of June to maximize their chances of winning the grand prize.

Grand Prize: A full set of scuba gear and a PADI course of choice.

Master Scuba Diver Challenge (June–October)

Returning for consumers in 2025, the Master Scuba Diver (MSD) Challenge will take place from June through October. This flagship campaign inspires divers to aim for the pinnacle of recreational diving by earning their MSD rating. Anyone can enter the challenge, but participants who complete their MSD rating during this period will earn even more entries to win the grand prize.

Grand Prize: A dream dive trip for two, including round-trip airfare, accommodation, and world-class diving at a premier destination.

As a reminder, the Master Scuba Diver Challenge for PADI Members is running throughout 2025. More info here for PADI Pros or Retail and Resort Members.

Why These Consumer Challenges Matter for You

These campaigns are designed not only to support divers on their journey to becoming Master Scuba Divers but also to deliver real value to PADI Members.

• Increased Enrollment: Expect increased course enrollments as divers take advantage of these challenges to pursue their certifications.
• Revenue Growth: More certifications mean increased revenue opportunities for courses, gear, and dive trips.
• Stronger Customer Loyalty: By promoting these challenges, you’ll help divers achieve their goals, enhancing their connection to your dive shop.

PADI will be supporting each of these Challenges with a multi-channel marketing approach designed to maximize global reach – just one of the ways we’re investing in continuing education for divers this year.

How To Maximize and Capitalize on the Challenges

Get ready to ride the wave of excitement! PADI Members can both support and benefit from these campaigns by promoting the Challenges with assets from the Master Scuba Diver Toolkit.

Use your marketing channels to encourage divers to participate in the Challenge and complete the Advanced Open Water Diver and Rescue Diver courses. Share campaign details on your website, social media, and in-shop. To do so, download ready-to-use assets, including posters, email templates, and social graphics from the toolkit by clicking on the button below.

Together, let’s make 2025 the year of skill advancement and unforgettable underwater adventures!

The post Three Diver Challenges To Fill Your Continuing Education Courses in 2025 appeared first on PADI Pros.

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