In today’s digital world, being visible online is crucial for any dive shop looking to attract new customers and secure direct bookings. To increase the visibility of PADI Members’ online offerings, members will now be able to list select scuba diving experiences on Google Things to Do, through PADI Adventures. Google Things to Do is a feature within Google Travel that helps users discover and book activities, tours, and experiences while they are planning a trip or are already at their destination. This feature allows businesses to list their offerings and drive users directly to a dedicated online booking page, increasing the chances of securing direct reservations. 

For dive centers, this means that potential customers searching for scuba diving experiences on Google can view listings and book directly through PADI Adventures with just a few clicks. 

Adding Value for PADI Dive Centers 

According to Arival’s 2024  Global Operator Landscape Study, more than half of small and medium-sized tour operators are either unaware of Google Things to Do or have yet to activate the feature. This means there is a huge opportunity for PADI Dive Centers to stand out from the competition by leveraging this platform. 

Here’s why Google Things to Do is an essential tool for dive businesses: 

• Google remains the top platform for trip research and planning. Despite the rise of social media, most travelers still rely on Google to plan their trips. Google.com received over 82 billion visits in September 2024  alone, making it the largest customer acquisition channel. 

• Seamless booking experience. Your dive experiences will be showcased on Google Search, Google Maps, Google Travel, and your Google Business Profile. Google Things to Do then directs customers straight to a web page where they can book — your PADI Adventures listing – without any extra setup effort.  

• Competitive advantage. With only 20-25% of activity operators currently integrated with Google Things to Do, getting listed can give your dive center an edge over competitors who are not using the platform. 

• Lower booking fees through PADI. PADI Members listing their products on PADI Adventures enjoy exclusive reduced booking fees for reservations made through Google Things to Do: 

• New Google Review Integration on PADI Adventures. Your latest Google Reviews now appear on your PADI Adventures product pages, building trust and boosting conversions. 91% of consumers read reviews before booking, meaning that this feature both increases credibility and drives more sales.

How To Get Started 

Watch this short video  for a step-by-step demonstration of how to connect your dive center to Google Things to Do, and follow the easy steps below to optimize your listings.  

1. Activate Google Things to Do via PADI Adventures  – View Marketplace in your PADI Extranet and Confirm. 

2. Allow up to 7 days for your activities to appear on your Google profile. 

3. Optimize your listings  – Use engaging imagery, clear descriptions, and accurate pricing to attract customers. 

4. Monitor and track performance  – Utilize insights from PADI Adventures to refine your offerings and maximize bookings. 

Make sure your dive shop isn’t left behind—connect to PADI Adventures  today and start reaping the benefits of  Google Things to Do! 

Questions? Contact the PADI Adventures Team directly padiadventures@padi.com.

Read More About PADI Adventures

• Hear It From Fellow Members: Success Stories With PADI Booking Tools
• Answers to the Top 10 Frequently Asked Questions about PADI Adventures
• Personalized Support from the PADI Adventures Team to Increase Your Online Bookings

The post Increase Your Direct Bookings: How PADI Adventures Connects You to Google Things to Do   appeared first on PADI Pros.

Business Support, dive travel bookings, Google Things to do, padi adventuresPADI Pros