In response to the COVID-19 pandemic and the unprecedented circumstances that have characterized 2020, the PADI Asia Pacific marketing team have created a range of marketing best practice resources that are available to PADI Members immediately. The ultimate aim of these resources is to make it easier for you to market your business now and as circumstances improve.
Marketing Webinars
The COVID-19 Business Survival Webinar Series has been created to provide you with the tools to sustain your dive business during these uncertain times and to adapt to any changes or regulations required by your local government. Marketing webinars included in this series include:
- Marketing Best Practices During COVID-19
- How to Use Mailchimp
- Introduction to Canva and Facebook Creator Studio
- Social Media Best Practices – Facebook & Instagram
- How to Use Tripadvisor – Part 1 – Beginners Class
- How to Use Tripadvisor – Part 2 – Advanced Class
Marketing Toolkits
Our 2020 Marketing Toolkits have been developed to help you communicate to divers that you are open for business. Hosted on Canva and Mailchimp, the assets included in the toolkits have been created to be easily customizable for each dive shops individual needs. Click on each link below to view and download the toolkits:
- Domestic Diving Toolkit – Australia
- Domestic Diving Toolkit – New Zealand
- Domestic Diving Toolkit – Warm Water
- We Are Open Toolkit – English
- We Are Open Toolkit – Thai
Marketing Best Practices and Tips Blogs
The following blogs have been written by the PADI Marketing team and are designed to give you the information and tools you need to optimize your digital marketing efforts.
- 10 Tips to Create an Engaging Email
- 10 Marketing Tips for PADI Dive Shops during COVID-19
- 4 Marketing Engagement Ideas to Utilize During COVID-19
- How to Optimize Your Google My Business Account
- 3 Free Digital Marketing Tools You Should Be Using
- 5 Ways to Stay Connected to Your Audience with Instagram Stories
- How a Blog Can Help Your Business
- What Is Social Media Engagement and How Can You Improve Yours?
- 32 Things to Post on Social Media
- 6 Mistakes Bloggers Make and How to Avoid Them
- 6 Easy Ways to Revamp Your Social Media Profiles
Marketing eBooks
The PADI Marketing team recently created an eBook series titled ‘Marketing Best Practices for PADI Dive Shops’. Included in these, you will find a range of best practices and information on how to optimize your accounts to help increase engagement and conversions. For those who are confident in social media marketing, we have included some more advanced features that you can add to help your business stand out. To access your copy of the eBooks free of charge, please email the PADI Marketing Team (marketing@padi.com.au) with your member number.
Marketing Checklists
Once you have equipped your business with assets from the marketing toolkits and new information provided in the blogs and eBooks, we recommend that you download and utilize the PADI Marketing checklists. The marketing team have developed a series of checklists that you can use digitally or print that will keep you on the right track as you optimize your digital marketing efforts. You can the checklists by clicking on the links below:
PADI Marketing teams are here to help PADI Members as best possible during these times and into the future. If you have any questions regarding the above resources, please don’t hesitate to contact us at marketing@padi.com.au or call your Regional Manager directly.
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